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Honest self-reflection

Honest self-reflection

If I said “Innovators innovate” you’d probably say, “obviously!” It sure sounds obvious, doesn’t it? But remember, common sense isn’t always common practice. Have you ever met someone who is a true innovator who only uses proven technology in her own life? I find it...

Is your “why” marketing?

Is your “why” marketing?

Long before I had my first marketing class, I was fascinated by marketing. The idea that we have problems that someone is solving for profit is a critical concept in capitalism. It was 2001 when all these tumblers clicked into place in my mind – that marketing was a...

Stay focused to grow…

Stay focused to grow…

Focus. It makes everything clearer. But no one can focus on everything all the time. In my experience, new product success or failure hinges on the innovator’s ability to find and articulate just ONE key and critical benefit. The challenge? The innovator and team also...

You did…WHAT!?!?!

You did…WHAT!?!?!

Choosing to leave a stable(ish) corporate career to strike out with no guarantee of success and no revenue isn’t something that I thought I would do. When I told friends that I was planning on quitting my job and striking out on my own, I definitely got some mixed...