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Tackling Weakness =/= Weakening Your Strengths

Tackling Weakness =/= Weakening Your Strengths

A key barrier to effective marketing is our unwillingness to acknowledge the things we don’t know. A LACK of vulnerability causes us to try to mask our weaknesses. Ironically, those masked weaknesses are typically apparent to everyone…

Weakness = Strength

Weakness = Strength

Who doesn’t hate that interview question? “What’s your greatest weakness?” UGH. I have both been interviewed and been an interviewer. In many ways, I disliked the question even more as an interviewer. The response was usually guaranteed to be a mix of saccharine...

Painful gifts

Painful gifts

This week, my graduate alma mater University of Virginia won the NCAA Men’s Basketball Championship. Not really a big deal for a team that was widely acknowledged throughout the season as a likely top seed and a definite contender. But only one year ago, this team –...

“Two Ears. One Mouth. Use that Ratio.”

“Two Ears. One Mouth. Use that Ratio.”

Revisiting and revising this blog, which was the very first one I tried on LinkedIn. I’ve added an update and improved that image… It’s not an original statement, is it? Many people say this when they want to talk, and they want others to be quiet. I once heard about...

Fail fast.

Fail fast.

The greatest teacher, failure is. Yoda The most terrifying words in the English language to anyone starting something new are, “fail fast.” In fact, I’d argue that even the people who say them, many times don’t mean them. I’ve seen many a leader say, “fail fast!” and...

The Establishment Strikes Back

The Establishment Strikes Back

2018 was an exciting year for the streaming and content studios – Netflix, Hulu, Amazon – and an equally exciting year for viewers. The options exploded, and completely disrupted our channels and expectations for outstanding content. For the first time, all three...

If a tree falls in the woods…

If a tree falls in the woods…

…do you hear it? Perhaps. But if a tree falls when many others are falling, you’re unlikely to detect any single tree falling. Right? So it is with marketing. In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as...

Innovation and Risk Taking (part 3)

Innovation and Risk Taking (part 3)

In the Innovation and Risk Taking (part 1) I discussed risk avoidance as a reason that teams may struggle with true innovation. In Innovation and Risk Taking (part 2), hopefully you started thinking a bit about mindset and skillset on your innovation team. In Part 3,...

Innovation and Risk Taking (part 2)

Innovation and Risk Taking (part 2)

In the Innovation and Risk Taking (part 1) I discussed risk avoidance as a reason that teams may struggle with true innovation. A common solution is to build cross functional teams to address stagnation and provide creativity. In the right context, a collaboration...

Innovation and Risk Taking (part 1)

Innovation and Risk Taking (part 1)

To have this post make the most sense, hopefully you’re familiar with Geoffrey Moore’s Crossing the Chasm… if you’re not, here’s a resource from Ian Waring to get you familiar. I’ve found this cheat sheet super useful when articulating drivers behind strategy choices,...

Change is a MuST*

Change is a MuST*

*The wonky capitalization is deliberate…please keep reading to see why. “The only constant is change.” How many times have we all heard that? “Change agents needed.” Does that phrase make your skin crawl? Ultimately, change is both an essential and abhorrent part of...

Creative Boredom

Creative Boredom

Several years ago, I heard a piece about the origin of creativity and where we get great ideas. (I’ll say it was 60 Minutes, maybe in 2004, but while the idea stuck, the source did not) The phrase from the piece that resonated was “Bed, bath and bus.” The concept...