If a tree falls in the woods…

If a tree falls in the woods…

…do you hear it? Perhaps. But if a tree falls when many others are falling, you’re unlikely to detect any single tree falling. Right? So it is with marketing. In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as...
Innovation and Risk Taking (part 3)

Innovation and Risk Taking (part 3)

In the Innovation and Risk Taking (part 1) I discussed risk avoidance as a reason that teams may struggle with true innovation. In Innovation and Risk Taking (part 2), hopefully you started thinking a bit about mindset and skillset on your innovation team. In Part 3,...
Innovation and Risk Taking (part 2)

Innovation and Risk Taking (part 2)

In the Innovation and Risk Taking (part 1) I discussed risk avoidance as a reason that teams may struggle with true innovation. A common solution is to build cross functional teams to address stagnation and provide creativity. In the right context, a collaboration...