by LIDOFY | Feb 21, 2019 | Uncategorized
…do you hear it? Perhaps. But if a tree falls when many others are falling, you’re unlikely to detect any single tree falling. Right? So it is with marketing. In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as...
by LIDOFY | Feb 13, 2019 | Uncategorized
In the Innovation and Risk Taking (part 1) I discussed risk avoidance as a reason that teams may struggle with true innovation. In Innovation and Risk Taking (part 2), hopefully you started thinking a bit about mindset and skillset on your innovation team. In Part 3,...
by LIDOFY | Feb 6, 2019 | Uncategorized
In the Innovation and Risk Taking (part 1) I discussed risk avoidance as a reason that teams may struggle with true innovation. A common solution is to build cross functional teams to address stagnation and provide creativity. In the right context, a collaboration...
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